Lugemik participates at Poppositions art fair with the new work by Marge Monko


Lugemik Publishing is participating at Poppositions, an alternative art fair taking place for the fifth time in Brussels during 21–24 April. Making its premiere at the fair is the performance “Don’t Wind It Up, Turn It On” by the Estonian artist Marge Monko, as well as the publication of the same name.
Monko’s performance “Don’t Wind It Up, Turn It On” is based on the construction of desire used in advertising photography – a genre in which stylistic means have changed over time, but its semantic meaning has always remained the same. Two actors – female and male – read sentences from different wrist watch advertisements from the 1970s and 1980s, and re-enact the compositions of hands used in these advertisements.
“Don’t Wind It Up, Turn It On” is Monko’s first performance piece which will be performed at Poppositions once a day by choreographers Kathryn Vickers and Sandy Williams, technical assistance is provided by Isjtar. The performance is accompanied by a photographic series and a publication which contains the complete script of the performance as well as the re-staged photographs of the used advertisements. The book is designed by Indrek Sirkel, and it is the third publication by Marge Monko published by Lugemik.
Lugemik’s first time participation at an art fair is curated by Laura Toots, whose project was selected by an international jury. A total of 25 exhibitors of different galleries and project spaces with more than 50 artists from 21 different countries are participating at the fair.
In addition, a selection of Lugemik’s publications will be on display during Poppositions in the Reading Room organized by La Houle project space. Books by the following artists are presented: Tuukka Kaila, Mari Laanemets, Paul Kuimet, Marge Monko, Tõnis Saadoja, Anu Vahtra, Johan Tali, Johanna Jõekalda, Siim Tuksam, Flo Kasearu, kadrinoormets, Anna-Stina Treumund and Merike Estna.
Poppositions is one of the most progressive alternative art fairs in Europe introducing non-profit initiatives next to commercial galleries and providing a platform for new artists’ positions. Poppositions will take place at the same time as Art Brussels, one of the largest art fairs in Europe, where Marge Monko’s work is also exhibited by Ani Molnar Gallery.
Marge Monko (born 1976) is an artist living and working in Tallinn, Estonia. Monko works with photography, video and installation. Most of her works have a link to historical images and are influenced by theories of psychoanalysis, feminism and visual culture. Monko has had solo exhibitions at galleries in Tallinn, Helsinki and Budapest, and in the Museum of Modern Art, Vienna (Mumok). She has participated in a number of group exhibitions in Estonia and abroad. In 2012, she was awarded the Henkel.Art.Award for Eastern and Central European artists. During 2013–2014, she took part in the studio programme at HISK (Higher Institute for Fine Arts), in Ghent, Belgium. In 2015 she was selected for a residency at ISCP (International Studio & Curatorial Program) in New York.
Lugemik is an independent publishing initiative based in Tallinn, Estonia, founded in 2010 by graphic designer Indrek Sirkel and artist Anu Vahtra. Lugemik publishes books and other printed matter, working closely together with artists, writers, designers, printers in every step of the publishing process. In 2013 Lugemik opened a bookshop on the premises of Contemporary Art Museum Estonia (EKKM) and is currently working on opening a new bookshop in collaboration with Tallinn Art Hall. In 2015 Lugemik was joined by the curator and artist Laura Toots for extended activities with artists beyond publishing projects.
Lugemik’s and Marge Monko’s participation at Poppositions is supported by: Estonian Contemporary Art Development Center, Estonian Ministry of Culture, Cultural Endowment of Estonia, European Regional Development Fund, Government Office of Estonia, Outset Estonia.
Lugemik and Marge Monko would like to thank: Oskar Unt, Maria Arusoo, Tom-Olaf Urb, Reimo Võsa-Tangsoo, Liisa Toots, Tiiu Parbus, Tõnis Saadoja, Alissa Nirgi, Fidelia Regina Randmäe, Peeter Kuimet, Paul Kuimet, Ingel Vaikla, A&G Kaubanduse AS, Kraam artist-run space.
Poppositions 2016
LaVallée, Rue Adolphe Lavallée 39, Brussels
Opening: 21 April 12:00–20:00
Opening times: 22–23 April 12:00–22:00; 24 April 12:00–18:00
Marge Monko’s performance: 21–23 April 18:30; 24 April 17:00
Press release by:
Lugemik Publishing

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