Open Lecture: Patricia Moore “The More Things Change”

On September 30 at 16:00 in room A101, Patricia Moore will give a public lecture titled “The More Things Change”. The lecture is part of the Faculty of Design’s public lecture series “Public Lectures in Design: Adjusting Perspectives,” curated by Stella Runnel and Taavi Hallimäe.

Patricia Moore is an internationally renowned designer and gerontologist, serving as a leading authority on consumer lifespan behaviors and requirements. For a period of four years (1979–1982), in an exceptional and daring experiment, Moore traveled throughout the United States and Canada disguised as women more than eighty years of age. With her body altered to simulate the normal sensory changes associated with aging, she was able to respond to people, products, and environments as an elder.

The public lecture is open to students, faculty, as well as anyone else interested in design!

Patricia Moore holds undergraduate degrees in Industrial and Communication Design from the Rochester Institute of Technology (Awarded “Alumna of the Year” 1984), completion of Advanced Studies in Biomechanics at NY University’s Medical School; graduate degrees in Psychology and Gerontology, Columbia University.

Moore’s broad range of experience includes Communication Design, Design Research, Environmental Design, Package Design, Product Design, Service Design, Transportation Design, UX Design, Market Analysis, and Product Positioning. Clients include: AT&T, Baxter Healthcare, BOEING, Canadair, Citibank, Colgate Palmolive, FORD Motor Company, General Electric, Hill-Rom, Herman Miller Healthcare, Hong Kong Mass Transit, Honolulu Light Rail, Japan Mass Transit, Johnson & Johnson, SC Johnson Wax Company, Kimberly Clark Corporation, Kaiser Permanente, Kraft General Foods, LG Electronics, LOrad, Lowe’s, NASA, NEC, Norelco NA, Merck, Sharp and Dohme, Marriott, Maytag, Monsanto, OXO, Pfizer, Playtex, Procter & Gamble, Schering-Plough, Searle Labs, Seoul Design City Project, Sky Train Phoenix AZ, Sunbeam, 3M, Toyota Motor Corp, Valley Metro Rail, Walgreen’s, and Whirlpool.

Since 1990, Moore has designed more than 300 Physical Medicine & Rehabilitation Environments for healthcare facilities throughout North America, Europe, China and Japan. A frequent international lecturer and media guest, Moore is the author of numerous articles and the books DISGUISED: A True Story, Ageing, Ingenuity & Design [2015], and OUCH! Why Bad Design Hurts [in works].