Lauren Kacher’s Open Lecture “Metareality”

Fashion is in the midst of a revolution. From analogue to digitally-infused, we will soon be creating interoperable identities across three spaces; the physical, augmented, and digital metaverse. Key tools including blockchain, 3D, and NFTs can empower the creative and retail process like never before to form an industry that is accessible, sustainable, and innovative.  METARALITY is a simple equation to define the intersection of these three worlds and how products can be made according to the benefits and constraints of each space.  But what are those spaces, what is possible to create, and how do we wear it?

Lauren (KALAU) Kacher is a phygital fashion pioneer, design consultant and creative director. Since 2012, Lauren has worked in New York, London, and Paris at top luxury houses including Saint Laurent, and Loewe.

She founded Alterrage in 2021, the first DAO-led fashion label to leverage blockchain technology to create interoperable collections across physical, augmented, and digital spaces with a mission to use technology to inspire real world activism.

Lauren also works as a creative director and consultant to guide brands to create authentic digital collections with metaverse, AR, and phygital wearability. She is leading creative direction at the Metaverse Fashion Council and building the Paris based Web3 fashion industry.