Interaction Design

Interaction Design

Interaction Design (IxD) is a rapidly developing creative field. The ongoing evolution of smart consumer technology has increased the need for well-designed intuitive user interfaces and experiences. Be it a mobile app, the front-end of a web-based service or a complex system involving different digital and physical experiences, interaction design is an essential part of it. Interaction designers aim to make users’ encounters with sophisticated information and machinery as simple and pleasant as possible.

Our programme focuses on human-centered design. User research, analysis and testing form the foundation of the curriculum. Theoretical studies are built around practical design projects based on real briefs by companies from Estonia and abroad. User-based, agile design and product/service development methods ensure the sound outcome of the projects.

The cooperation of our Master’s programme with the department of Graphic Design lends a solid focus to the skills and tools of graphic user interface design — data visualisation, digital typography, visual design, motion graphics, GUI prototyping, etc.

Cooperation with the departments of Product Design, Interior Architecture and the programme of Design & Engineering expands the scope of the curriculum to tangible interaction and interactive spaces. Physical computing, wearable tech and virtual reality are covered by study projects.

Graduates of the Interaction Design Master’s programme will be well equipped to run complex product/service development projects and to manage international multi-disciplinary teams. We expect our students to represent a wide variety of backgrounds. Previous experience in design and software development is helpful, but by no means necessary. During the first semester of the programme, a set of introductory courses helps students get acquainted with design, programming and entrepreneurship. We welcome everyone who has a serious interest in designing interactions, interfaces and user experiences. If you want to learn how to work as a specialist or a team leader in the field of interaction design, join our family of international students!



“I wanted to study Interaction Design at an art school, not a university. There are only very few art schools in Europe that offer a Master’s in that field, and Estonia seemed to offer a great heritage in art as a country, so I decided on EAA. Thanks to the programme, I’ve gained a very solid foundation in design thinking, prototyping and project-based design execution. All of the projects are hands-on; there is a real product at the end, which is very satisfying. Although most of the projects happen in collaboration with industry partners, you can still deliver more abstract and conceptual work, and sometimes for the industry partners this is even more inspiring. The programme has helped me to structure my projects from ideation to the final product — in a team and on my own.”

Roland Arnoldt
MA Interaction Design ’18


Still not quite sure what Interaction Design is? This video will help.


The programme is taught by a team of experienced mentors:

Lead associate professor Amid Moradganjeh is passionate about developing human-oriented approaches to advance design innovation. After finishing his Bachelor studies in mechanical engineering in Iran, Amid received an MA in Interaction Design from the Umea Institute of Design in Sweden. He has previously worked at the global design and innovation firm IDEO, as well as for Google and Microsoft.

Tanel Kärp‘s special interest lies in non-profit and community-oriented projects. He studied graphic design at the Estonian Academy of Arts, and received an MA (with honours) in Design and Development of Virtual Environments from the University of Tartu in Estonia. Tanel is one of the creators of Hooandja (an Estonian crowdfunding platform) and the Let’s Do It global garbage cleanup project.

Numerous professionals from Estonian and foreign companies are supporting our programme by sharing their experience and mentoring the student projects:

Keit Ein (Flux), Stefan Hiienurm (Thorgate), Kristjan Jansen (, Anna Jõgi (Wunder), Mart Kikas (hanZaware), Helleka Koppel (RAK), Uku Kristjan Küttis (AKU), Kristian Lember (DUX), Ruth Melioranski (Meliorad), Dan Mikkin (Brand Manual), Kristjan Mändmaa (EKA), Liisi Mölder, Ken Oja (Velvet), Riina Raudne (Healt Estonia Foundation), Rene Rebane (Trinidad Consulting), Adam Sanphy (Impara DOE), Seisho Sumida (Frog), etc.

Employment profiles for IxD graduates:

  •   Interaction designer
  •   Interface designer
  •   User experience designer
  •   Service designer
  •   Design manager
  •   Design team leader

Click here to download a PDF about the IxD curriculum.


Tuition per year: 2900 EUR


  • Application
    For foreign students: submitted through Dream Apply by 3 May 2017
    For Estonian students: submitted through SAIS by 3 May 2017
  • 50€ application fee
  • Bachelor’s degree
  • Official transcript of records (translated into Estonian, English or Russian and notarised)
  • Proof of English proficiency (excluding persons whose previous studies were conducted in English): English Language State Exam of Estonia: min B2; TOEFL ITP: min 510; TOEFL iBT: min 70; IELTS: min 5,5; FCE: min C; CAE/CPE: min C; EN language test conducted by any language company of Estonia: min B2; English language test conducted by a language centre of an Estonian university: min B2.
  • Copy of the data page of your passport or ID card
  • CV (see below for additional details)
  • Portfolio (see below)
  • Motivational letter (see below)
  • Admission assignment (see below)
  • Interview (see below)




The applicant’s CV should contain the following information:

  • Personal and contact information about the student candidate.
  • Overview of the candidate’s education. The candidate’s former college or university, field of study, degree earned and the theme of the graduation work/project should be highlighted.
  • Work experience, including name of employer(s), the job title(s) and description of the candidate’s responsibilities at any listed job.
  • Language skills.
  • Computer and software skills.
  • Other general activities, hobbies and interests.



  • The applicant’s digital portfolio should contain 5–20 samples of work, showing the applicant’s past and present experience and professional capabilities. Design projects, web projects, articles, abstracts of scientific work, short descriptions of business and development projects, etc. may be included.
  • Each project should be briefly described (in 10–50 words). In case of team projects, the applicant’s specific contribution should be clearly stated.
  • The portfolio should be presented as an active web portfolio or in PDF-format.
  • In case of PDF, the file size must not exceed 20 MB. Feel free to use any file download service (WeTransfer, DropBox, etc.) to send the portfolio.
  • If including web links in the portfolio (pointing to web projects, articles, etc.), please make sure the links work and point directly to the source (not just a homepage).
  • For an active web portfolio, please make sure to provide the correct web address.
  • To submit the portfolio, please send the web address or download link by 3 May 2017 to

The portfolio will be evaluated according to the following criteria:

  • Relevance of the applicant’s works towards the content of the MA course (50%)
  • The extent and quality of the applicant’s work experience (25%)
  • Presentation skills (25%)



A short essay should be digitally presented (in English, maximum 4600 letters including spaces) on all of the following themes:

  • How do you see the present and future of interaction design, and how do you see your role in this?
  • What do you hope to learn during the Master’s programme?
  • What would you like to do after the completion of your studies?

When evaluating the essay, the following criteria will be taken into account:

  • Relevance of the applicant’s thoughts towards the content of the MA course (40%)
  • Analytical and argumentation skills (40%)
  • Written English language skills (20%)



Based on the applicant’s portfolio, motivational letter and the required set of documents, the eligible candidates will receive an admission assignment. The assignment (a description of a problem) will be sent to the applicants via email by an agreed-upon date/time and is to be completed in one hour. The solution to the problem may be presented in the form of text and/or images. In case of images, an explanatory text must be included. Applicants who complete the assignment successfully will be invited to the interview.

When evaluating the admission assignment, the following criteria will be taken into account:

  • Relevance of the solution towards the content of the MA course (50%)
  • Novelty and innovation of the solution (25%)
  • Presentation skills (25%)



  • The interview will be conducted on 18 May 2017 in real time via Skype. The exact interview time for each applicant will be announced to him/her via email and SMS.
  • The exam board will ask additional questions of the applicant based on the presented documents, portfolio, motivation letter and admission assignment. The questions may also refer to the candidate’s work experience, etc. The applicant’s motivation and knowledge of the general matters of interaction design will be tested.

When evaluating the interview, the following criteria will be taken into account:

  • Relevance of the applicant’s answers towards the content of the MA course (50%)
  • Knowledge of the field of interaction design (25%)
  • Verbal expression and argumentation skills (25%)



  • The admission deadline: 3 May 2017
  • Application assignment via email: 8–18 May 2017
  • Interviews: May 2017
  • Admissions for all students will be announced no later than 1 June 2017
  • Deadline for appeals: 14 July 2017
  • Declining or accepting studies must be stated no later than 9 June 2017
  • Signing and returning contracts: 15 June 2017


For additional information regarding admission, please contact For more information about the IxD programme, contact Kristjan Mändmaa at or +372 52 51 954.