The best print ad in June was one for the EAA fashion students’ experimental form exhibition, “Unworldly”. The visual element was based on both the exhibition concept and the location. The designer, graphic design student Johanna Ruukholm, made a visual reference to the structural, ethereal forms of the works on display at the Tallinn TV Tower. The jury representative Kerstin Raidma said the ad emanated a design signature characteristic and well-suited to the EAA, and it also stood apart well from the everyday advertising, catching the eye with clean and minimalist treatment.
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